Back To School Magazine is the largest reach digital magazine read by parents of primary school children in the UK.
The magazine is available free of charge to every parent of every child at primary school.
It is recommended reading by Headteachers via regular links in school newsletters. It is available on PC, or as a free app on mobile devices, making it very accessible.
Containing informative, engaging, fully interactive content, to help mum get the best out of primary school and home life. From homework to holidays, finances, food, and fun parenting quizzes, Back To School magazine is the essential read for mums in the know.
Digimags provides clients with bespoke advertising solutions to suit every budget and every client’s needs. We can provide a combination of digital advertising, email campaigns, social media marketing, content creation and many more solutions that our team will be happy to advise you on. We have listed below 2 of our most popular packages.
1x DPS advertisement set against relevant content and to include animation, video, social media feeds and many other digital elements.
Client can change the creative 3 times over the duration of the campaign.
Interactive box to appear on the contents page which includes the opening page to your article and would include trackable links and direct link through to your feature.
1x DPS articles to be written by Digimags on behalf of the client. This will be written to the specific request of the client. The client has control of the imagery and content of this article.
All communications will include links to the website provided by the client.
2 million emails to be designed exclusively for your brand and sent to our subscribers that have shown interest in your category. Please see example. This would typically because of the targeting provided by BTS, give the client a 15% open rate and a 2-3% click through rate. The emails are designed exclusively for the client and are sent out at a rate of 200,000 per week. Again this is trackable and we would offer you 10x redesign of these emails to ensure relevant promotional content.
We would broadcast 12 Twitter tweets and 12 Facebook posts over the duration of the campaign.
Click for example of an email
Click for example of an animated DPS
Click for example of a sponsored contents page
Example of a Facebook post
Back To School Magazine will offer you the following discount on series bookings:
Back To School magazine uses specialist software to broadcast clients email campaigns which helps to reduce spam as well as providing you with all the statistics of your campaign such as open rate, click through rate and bounce rate.
Direct to parent email addresses allow you to go straight through to the inbox of your target contact.
Every effort has been made to ensure that the parents email addresses are correct, it is possible for your email to be perceived as spam, Back To School magazine will be happy to advise you on how best to send your email.
• Set up of your broadcast
• Full design of your broadcast
• Test of broadcast and client amends
• Post broadcast report
Email Click Through Benchmark
Average email campaign click through rates for a broadcast sent to 300k of our subscribers was an open rate of 19.72%, click through rate of 3.17% and a soft bounce rate of 0.78%.
All emails are sent to a warm subscriber list hence the low bounce rate and high open rate.
Prices:300,000 —- £3,000 500,000 —- £4,000 1 million —- £5,000